The Knight News

The Knight News is the student-run newspaper at CUNY Queens College. As Social Media Manager, I wanted to address the lack of visual consistency by creating a cohesive Instagram design system.

INSTAGRAM REBRAND

Before, the feed relied on collage-style visuals without consistent structure, making it difficult to recognize or take seriously. A structured system introduced hierarchy, rhythm, and clarity across posts, creating a cohesive visual identity for the page.

Establishing Consistency

A defined color palette was introduced to create visual consistency across Instagram posts while categorizing content.

Color Palette

Each edition’s Front Cover article is presented as a carousel, combining its title, category, image, and an excerpt.

Front Cover Carousel